{"product_id":"matchbox-ypc02-m-1-43-scale-coca-cola-1937-gmc-van-ex-box","title":"Matchbox YPC02-M 1:43 Scale Coca-Cola 1937 GMC Van EX\/Box","description":"Here is a Matchbox YPC02-M HO Coca-Cola 1937 GMC Van.\u003cbr\u003eIn 1886, John S. Pemberton, a pharmacist in Atlanta, Georgia, concocted the 'elixir' that would become the world's most popular soft drink of all time. The drink was named COCA-COLA by Pemberton's assistant, Frank Robinson, who also developed the trademarked script that identifies the drink everywhere. On May 8, 1886 Pemberton made his first retail sale. Before long, COCA-COLA was being sold at soda fountains, train stations, theater lobbies, drug and department stores. Pemberton died two years later and, in 1891, the COCA-COLA formula and the rights to its name were bought by Asa G. Candler. It is Candler, perhaps, who is most responsible for making COCA-COLA one of the most recognizable brands in the world. A promoter by trade, Candler was an energetic marketer and, before long, was providing retailers with colorful posters and cut-outs, glasses and light fixtures, signs and equipment - all prominently displaying the COCA-COLA brand name. By the 1930s, sales of COCA-COLA had reached extraordinary levels. Now, this achievement is reinforced on the sign of a colorful diecast replica of a 1937 GMC \"Special Delivery\" Van: Nine Million Drinks a Day. Precision-engineered, your COCA-COLA Brand 1937 GMC Van is marked with familiar COCA-COLA trademarks and crafted with meticulous attention to detail. It is produced by - and available only from - Matchbox Collectibles.\u003cbr\u003e\u003cbr\u003eThis item has been graded per TCA standards C-7: Excellent based on visual appearance. There is a minor section of faded\/chipped pain on the lettering of the top section of the van. The original box is included. Please check the photos for a detailed look at this item. Overall condition is Excellent.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Excellent\u003cbr\u003e\u003cstrong\u003eOperational Status:\u003c\/strong\u003e \u003ca href=\"#\" title=\"This item does not require testing.\"\u003eNot Applicable\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eOriginal Box:\u003c\/strong\u003e Yes\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Matchbox\u003cbr\u003e\u003cstrong\u003eModel Number:\u003c\/strong\u003e YPC02-M\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCategory 1:\u003c\/strong\u003e Diecast\u003cbr\u003e\u003cstrong\u003eCategory 2:\u003c\/strong\u003e 1:43\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe Trainz SKU for this item is 6390476. \u003cbr\u003e","brand":"Matchbox","offers":[{"title":"Default Title","offer_id":44211801849978,"sku":"6390476","price":23.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1260\/4747\/files\/U6390476-7E3D1371.jpg?v=1790191964","url":"https:\/\/www.trainz.com\/products\/matchbox-ypc02-m-1-43-scale-coca-cola-1937-gmc-van-ex-box","provider":"Trainz","version":"1.0","type":"link"}