{"product_id":"mth-35-78005-s-gauge-jelke-good-luck-margarine-40-woodside-reefer-10803","title":"MTH 35-78005 S Gauge Jelke Good Luck Margarine 40' Woodside Reefer #10803","description":"Here is an MTH 35-78005 S Gauge Jelke Good Luck Margarine 40' Woodside Reefer #10803. The coming of the railroad changed the way America ate and drank. The advent of cheap, fast, refrigerated transport enabled local brewers, growers and food manufacturers to become players on a regional or national scale. From the late 1800s into the 1930s, many of those businesses leased refrigerator cars and turned them into rolling billboards for their products. Unlike the massive fleets owned by railroads or large shippers like Pacific Fruit Express, each billboard reefer leased by the smaller shippers was an individually hand-painted piece of graphic art. As proud bearers of company advertising, billboard reefers tended to be washed frequently and kept in good repair, even during the Depression, when nearly everything on rails looked dirty and downtrodden. In mid-1934, however, the Interstate Commerce Commission mandated the phasing out of billboard reefers by January 1937. What doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. Shippers were not happy when an empty car arrived at their door bearing a large ad for someone else’s product — they felt as if their freight bill was in part paying for another company’s advertising. In the plainer schemes of railroads and shippers like PFE, however, woodsided reefers soldiered on as late as the 1960s\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Factory New (\u003ca href=\"#\" title=\"C-9: All original; unused; factory rubs and evidence of handling, shipping and factory test run. Standards for all toy train related accessory items apply to the visual appearance of the item and do not consider the operating functionality of the equipment. Condition and Grading Standards are subjective, at best, and are intended to act as a guide.\"\u003eC-9\u003c\/a\u003e)\u003cbr\u003e\u003cstrong\u003eOperational Status:\u003c\/strong\u003e \u003ca href=\"#\" title=\"This item is brand new from the factory.\"\u003eFunctional\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eOriginal Box:\u003c\/strong\u003e Yes (\u003ca href=\"#\" title=\"May have store stamps and price tags. Has inner liners.\"\u003eP-9\u003c\/a\u003e)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e MTH\u003cbr\u003e\u003cstrong\u003eModel Number:\u003c\/strong\u003e 35-78005\u003cbr\u003e\u003cstrong\u003eRoad Name:\u003c\/strong\u003e Union Refrigerator Transit (URTC\/URTX)\u003cbr\u003e\u003cstrong\u003eMSRP:\u003c\/strong\u003e $59.95\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eScale\/Era:\u003c\/strong\u003e S Modern\u003cbr\u003e\u003cstrong\u003eModel Type:\u003c\/strong\u003e Freight Cars \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe Trainz SKU for this item is P11822539. \u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: 6px !important; color: #d3d3d3 !important; line-height: 8px !important;\"\u003eTrainz Product Id: 11822539\u003c\/span\u003e","brand":"MTH","offers":[{"title":"Default Title","offer_id":44025048334458,"sku":"P11822539","price":54.29,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1260\/4747\/files\/3677152.jpg?v=1752496284","url":"https:\/\/www.trainz.com\/products\/mth-35-78005-s-gauge-jelke-good-luck-margarine-40-woodside-reefer-10803","provider":"Trainz","version":"1.0","type":"link"}