Matchbox YPC02-M 1:43 Scale Coca-Cola 1937 GMC Van

Here is a Matchbox YPC02-M HO Coca-Cola 1937 GMC Van.
In 1886, John S. Pemberton, a pharmacist in Atlanta, Georgia, concocted the 'elixir' that would become the world's most popular soft drink of all time. The drink was named COCA-COLA by Pemberton's assistant, Frank Robinson, who also developed the trademarked script that identifies the drink everywhere. On May 8, 1886 Pemberton made his first retail sale. Before long, COCA-COLA was being sold at soda fountains, train stations, theater lobbies, drug and department stores. Pemberton died two years later and, in 1891, the COCA-COLA formula and the rights to its name were bought by Asa G. Candler. It is Candler, perhaps, who is most responsible for making COCA-COLA one of the most recognizable brands in the world. A promoter by trade, Candler was an energetic marketer and, before long, was providing retailers with colorful posters and cut-outs, glasses and light fixtures, signs and equipment - all prominently displaying the COCA-COLA brand name. By the 1930s, sales of COCA-COLA had reached extraordinary levels. Now, this achievement is reinforced on the sign of a colorful diecast replica of a 1937 GMC "Special Delivery" Van: Nine Million Drinks a Day. Precision-engineered, your COCA-COLA Brand 1937 GMC Van is marked with familiar COCA-COLA trademarks and crafted with meticulous attention to detail. It is produced by - and available only from - Matchbox Collectibles.

Condition: Factory New
Operational Status: Functional
Original Box: Yes

Manufacturer: Matchbox
Model Number: YPC02-M
MSRP: $22.99

Category 1: Diecast
Category 2: 1:43


The Trainz SKU for this item is P12412872.

Trainz Product Id: 12412872